Chrysler Social Content Creative Planning 2021

Our goal for the Chrysler social channels in 2021 is to increase engagement, raise awareness of vehicle features, and reach more audiences through none traditional, topical content.

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With these 3 key goals in mind, we planned out a creative schedule that will not only stand on its own, but echo and support the broadcast content. We also provided seasonal style guides to help establish a cohesive look and feel while highlighting important seasonal content to focus on. 

Role: Creative Lead + Art Direction

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Creative Team:

Michael O'Connell (Copy Lead)

Jackson Byam (Copywriter)

Danny Valerdi (Art Director)