FIAT Social Content Creative Planning 2021

As the Creative Lead for the FIAT social channels, I lead a team of 4 to identify the creative direction for our social content in the upcoming year.

 

We set a creative schedule and identify seasonal style guides based on insights from our strategy team, while providing thought starters of different concepts we can activate across our social channels, bringing content that both elevate our car and celebrate the FIAT lifestyle to life.

Role: Creative Lead + Art Direction

 

Creative Team:

Michael O'Connell (Copy Lead)

Jackson Byam (Copywriter)

Danny Valerdi (Art Director)