Greenlight Infinity Product Launch

Independence is something teens crave, and parents strive to provide. Enter Greenlight Infinity—a new plan empowering teens to manage money, stay connected, and call for help, all while offering the highest savings rate for teens on the market.

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As the creative lead for this 360 product launch campaign, I directed efforts across CRM, web, social, in-app, and acquisition channels to deliver a cohesive and engaging experience for current and prospective customers. By transforming the plan's features into a compelling story and crafting visuals that captured its warm, forward-thinking spirit, I delivered a campaign that resonated deeply with our audience and stood out in the market.