Greenlight Brand Photography

In 2023, I established the benchmark for the brand photography style guide, which has become a cornerstone for both internal teams and external collaborators, guiding the evolution of our brand's visual identity. This was a transformative year for Greenlight as we aimed to refine our photography style, ensuring its natural progression alongside our broader brand visual evolution.

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From then on, with a focus on creating a seamless bridge between our existing and new photography styles, the team refreshed the brand's visual language to cultivate a more distinctive and ownable identity. We successfully crafted a visual narrative that would resonate emotionally with our audience, strengthening the connection between the brand and the families we serve.