Greenlight Partnerships
As the creative lead for Greenlight’s partnership and acquisition teams, I fostered strong relationships with internal stakeholders and external partners—including banks and brands—while ensuring consistent and accurate brand representation across all partnership materials. Highlights of my work include spearheading the creative development of co-branded collateral for Greenlight’s largest bank partnership with U.S. Bank, designing a custom landing page for the Greenlight x Google Fitbit Ace LTE partnership, and developing a comprehensive partnership playbook to empower partners to create on-brand assets.
Below are samples of my work:
Greenlight Partnership Playbook
As the creative lead for the Greenlight B2B partnership team, I lead the creation and execution of the Partner Playbook where we document and provide to our bank partners with the resources, assets, and guidance they require to successfully communicate Greenlight and it's benefits to their customers.
This Playbook is a critical part of as we scale and grow B2B business, allowing a more streamlined onboarding experience while ensuring quality output that accurately represent the Greenlight brand.
Role:
Creative Direction
Presentation Design
Greenlight U.S. Bank Partnership
I led the creative efforts for the Greenlight x U.S. Bank partnership, ensuring consistent brand representation across all materials and touchpoints. My role involved overseeing and executing the development of co-branded collateral and ensuring the brand’s presence remained strong and aligned with Greenlight’s core identity. With regular client interface, I built strong relationships and acted as the primary creative point of contact on Greenlight’s side, fostering trust and collaboration to support the successful launch of this strategic partnership.
Role:
Creative Direction
Visual Design
Greenlight x Google
Greenlight partnered with Google to be a payment partner for the Fitbit Ace LTE smartwatch. This partnership enables kids to use their Greenlight debit card to make payments from their Fitbit Ace LTE watch. Along with the payment feature.
To celebrate our partnership with Google, we created a custom landing page to highlight the integration between Fitbit Ace LTE and Greenlight. The landing page introduces new users to key Greenlight features, emphasizes the ease of integrating the Greenlight debit card to Google Wallet, and shows how kids can easily access funds on the go.
Read more on Business Wire, ZDNet, The Verge, PYMNT, and Finextra
Role:
Creative Direction
Visual + Web Design
Greenlight x The Bad Guys
In one of my early projects at Greenlight, I led the creative direction for our partnership with DreamWorks Animation on "The Bad Guys." Serving as the liaison between the DreamWorks and Greenlight Brand teams, I developed a cohesive visual language that bridged the two brands. This involved collaborating closely with DreamWorks Animation team to ensure that the cobranded animation effectively conveyed our brand message.
Beyond the Greenlight-centric animation, we also designed a custom landing page to provide a seamless and tailored experience for the audience accessing Greenlight through the partnership's branded digital banners.
Role:
Creative Direction
Visual Design
